All BlizzCon attendees had received their share of free Blizzard swag[1]. A Beta key for World of Warcraft: The Burning Crusade trial and an in-game "Murky" (baby Murloc vanity pet via [Blue Murloc Egg]). Also a BlizzCon T-Shirt and BlizzCon Playing Cards along with other Blizzard-themed souvenir items.