Disambiguation: Did you mean guild leader, a player character in charge of a guild?

A guild master earns his or her living by charging money to assign potential guild leaders a charter with which they can form a guild. They are a special type of NPC that assists in starting guilds by selling Guild Charters. Other NPCs found with them will help with designing and then selling tabards.

There is one guild master in each major city.

Alliance Guild Masters

Location	Guild Masters
Craftsmen's Terrace, Darnassus	Lysheana
The Commons, Ironforge	Jondor Steelbrow
The Trade District, Stormwind	Aldwin Laughlin
Traders' Tier, the Exodar	Funaam

Horde Guild Masters

Location	Guild Masters
Valley of Strength, Orgrimmar	Urtrun Clanbringer
Lower Rise, Thunder Bluff	Krumn
The Trade Quarter, Undercity	Christopher Drakul
Walk of Elders, Silvermoon	Tandrine

Neutral Guild Masters

Location	Guild Masters
Dalaran Visitor Center, Dalaran	Andrew Matthews