Disambiguation: Did you mean guild leader, a player character in charge of a guild?
A guild master earns his or her living by charging money to assign potential guild leaders a charter with which they can form a guild. They are a special type of NPC that assists in starting guilds (purchasing Guild Charters), designing tabards and purchasing tabards.
There is one guild master in each major city.
Alliance Guild Masters
| Location | Guild Masters |
| Craftsmen's Terrace, Darnassus | Template:Race Icon NightElf Female Small Lysheana |
| The Commons, Ironforge | Template:Race Icon Dwarf Male Small Jondor Steelbrow |
| The Trade District, Stormwind | Template:Race Icon Human Male Small Aldwin Laughlin |
| ?????, Exodar | ????? |
Horde Guild Masters
| Location | Guild Masters |
| Valley of Strength, Orgrimmar | Template:Race Icon Orc Male Small Urtrun Clanbringer |
| Lower Rise, Thunder Bluff | Template:Race Icon Tauren Male Small Krumn |
| The Trade Quarter, Undercity | Template:Race Icon Undead Male Small Christopher Drakul |
| ?????, Silvermoon | ????? |