While in the beta, he was known as Sween Neetod which is a reference to Sweeney Todd. As well, if you go upstairs to his bedroom, you can see two skeletons under a floorboard that has been pulled up, and a razor on the table above them.
At some point Jelinek was race-changed from a goblin to a gnome.
Welcome, friend, to the barbershop! Come for a cut? A coloring? Something else, perhaps? We can groom facial hair, ink night elf tattoos, and reshape Draenei horns and tendrils! Have a seat, and we'll get right to work. You're only a few coins away from a new, more attractive you...