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This article is a transcludable page for List of pop culture references in Warcraft, therefore it may only contain a few words, a tooltip, a price tag, a table, or a part of a page.
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Please double-check the big list of all pop culture references in Warcraft before adding a reference; while attempts are made to keep them in alphabetical order, they may not be. Most importantly, please note that this page is split into the classic game and its two expansions. Additionally, references to movies that are based on books might be listed under 'Literature' instead of 'Movies' and vice-versa, and the movie you are thinking of could just be referencing another work, too. Those might be mentioned in the case of very popular ones, but it will be listed under the original reference.
To be absolutely sure the entry you want to add isn't already there, please perform a full search on the page (Ctrl+F) for both the name of the book/movie/game etc., and the name/quote of the NPC/location.
This section concerns content exclusive to Cataclysm.
Games
Assassin's Creed
The 6th quest in the rogue-only legendary quest chain introduced in patch 4.3 is named "Assassinate Creed." This is an obvious reference to the game series, and the stealthy nature of most missions involved in those series.
Banjo-Kazooie
At the Kaja'mite Caverns in the Lost Isles starting area, the Pygmy Witchdoctor inside will on occasion say random phrases. One of them is "Eekum Bokum!" which is a catch phrase of Mumbo Jumbo from the Banjo-Kazooie series.
Bioshock
At Krom'gar fortress players encounter an NPC named Large Daddy which is a reference to Big Daddy from the Bioshock series.
Portal
When doing the quest [81] A Bone to Pick, you are asked to kill King Gurboggle, and in an oyster next to his throne, you can see the Aperture Science Weighted Companion Cube.
Halo/RedvsBlue
A Dragonmaw camp in the Twilight Highlands is named Bloodgulch and features a lazy orc named Griff.
Joust
The achievement Beware of the 'Unbeatable?' Pterodactyl and the quests leading up to it are all a reference to the arcade and NES game "Joust".
Dwarf Fortress
Referenced in the Southern Barren's mission Dwarf Fortress. A secondary reference is found the dwarven mob Haggis Boatmurder, which is a reference to a famous Dwarf Fortress story based around the settlement of Boatmurdered.
In Menethil Harbor, the two dwarves, Hargin Mundar and Junder Brokk, are sitting on a sand bag in front of the inn having a back and forth discussion about a flood that they'd had in Ironforge, in which Jundir explains that Hargin trapped himself in a channel (which can be a common mistake for players not minding where there dwarves are placed during construction) and then dug out into the dining hall to escape, flooding the room with water and carp (a very dangerous and well known fish in the Dwarf Fortress universe).
Zero Wing
One of the new released Guild Perks in 4.0.1 is called For Great Justice, which is an obvious reference to the 'All your base are belong to us' opening from Zero Wing, which concludes with that sentence. That opening is well known as an Internet meme.
Altered Beast
The Winterspring quest Altered Beasts is a direct reference to the arcade side-scroller, "Altered Beast", released in 1988 by SEGA.
Starcraft II
The Mount Hyjal Quest "In the Rear, with the Gear" is a reference to the common soundbite made by Terran SCVs.
Diablo
Aggro sound of Admiral Ripsnarl, boss in Deadmines instance, "Ah, fresh meat!" is probably a reference to a boss in Diablo, The Butcher. When encountered, The Butcher says the same words, but with other, more demonic voice.
Movies
300
The quest [84] Madness is a reference to the scene when the negotiator is thrown into a bonfire. "This is DRAGONMAW!"
Austin Powers: International Man of Mystery
On The Lost Isles, near Town-In-A-Box, you get a quest to use a submersible shark robot to fight an elite mob. One of the abilities of the robot has is called "Freakin' Laser Beams", referencing Dr. Evil's wish to have sharks with freakin' laser beams attached to their heads.
Hackers
In Uldum, the quest "Hacking the Wibson" is a reference to the end plot of Hackers. Whereby all of the "users" attempt to hack the "Gibson", A super-computer that can supposedly cause a mass of destruction.
Indiana Jones
The Alliance Archaeology trainer, Harrison Jones, is a direct reference to the explorer , "Indiana Jones", and the character who plays him, "Harrison Ford". *You will see many, many, many different references to the various Indiana Jones movies throughout all the zones where you come into contact with Harrison Jones.
Minority Report
The Val'kyr in Silverpine forest, Agatha, Daschala, and Arthura, are named after the three "Precogs" in the movie Minority Report, Agatha, Daschal, and Arthur.
Office Space
On the mercenary ship, and during quests in Vashj'ir, there are 2 NPC's named Mack and Samir. These 2 NPCs now placed together appears to be a reference to Peter's coworkers Mike Bolton and Samir Nagheenanajar
What About Bob?
On the mercenary boat during the starting questline that takes you from Stormwind to Vashj'ir there is an NPC named Budd on the boat. He starts singing "I'm on a boat... and I'm sailing!". This appears to be a reference to the scene in What About Bob? where the deeply anxious and neurotic Bob is tied to the mast of a boat, and shouts toward the shore, "Dr. Marvin! I'm on a boat... and I'm sailing!"
Spaceballs
During the quest Get Back to Town, you are given an enormous helmet that belongs to one of the Oomlot pygmies, named "Dark Tan Helmet". This appears to be a reference to Dark Helmet from Spaceballs.
Starship Troopers
During the quests in Bootlegger Outpost, you are given a quest to "Wrangle" a Swarmer bug. When you turn this quest in, it is placed before Zeke Bootscuff and then Narain Soothfancy comes over and "telepathically" sees what the bug is thinking. Then they both yell "It's scared!". This leads into the quest titled: "Just Trying to Kill Some Bugs".
Star Wars: Return of the Jedi
The Pygmy Witch Doctor in the Kaja'mite Cavern on The Lost Isles says "Taronto Bosch" at one point during his chanting. This appears to be a quote of C3PO in RotJ when he is telling the story to the Ewoks and is talking about the Hoth battle.
Predator
After the quest "To The Cliffs" on the Lost Isles, Kilag sends you to Scout Brax on a mounted companion. Once you accept the quest "Get To The Gyrochoppa!" Scout Brax yells "Get to the Gyrochopper! Do it now!" which is a reference to Arnold Schwarzenegger in the movie "Predator".
Zoolander
There are multiple references to Zoolander in the Goblin starting area of Kezan.
There are some "supermodels" that are having a gasoline fight.
There is a part where an NPC runs up and says to another NPC "So-in-so is so hot right now!"
The Hitchhikers Guide to the Galaxy
In the Twilight Highlands There is quest called "Four Heads are Better than None" where you have to gather the four heads of Za'Brox and Beeble'Phod.
Inglourious Basterds
In the Uldum quest Gobbles, after the ritual Schnottz says "NINE NINE NINE NINE NINE NINE" which is a reference to when Hitler says "NEIN NEIN NEIN NEIN NEIN."
Zombieland
During the zombie attack on the Town-In-A-Box, a Goblin Survivor can shout 'What do you think? Zombie Kill of the Week?', a phrase also used by Woody Harrelson in Zombieland.
In the heroic dungeon Stonecore you can gain the achievement Rotten To The Core. The band mastered a song with the same name in the album Feel the Fire.
The Ink Spots
In Mount Hyjal the Twilight Inferno Lords are known to say "I just want to set the world on fire" which is a reference to the 1940's song "I Don't Want To Set the World On Fire"
Dragonforce
In the Northern Barrens, you help the Orc Dorak to rescue trapped riding wolves in a burning stable. The quest name, Through Fire and Flames, is reference to the Dragonforce song "Through the Fire and Flames".
Rebecca Black
At Marshtide Watch in the Swamp of Sorrows, there is a food & drink vendor named Rebecca Blackman, probably a reference to the singer made famous (or infamous) by her song "Friday."
Gwen Stefani
The quest in Winterfall "Umbranse's deliverance" provides a teleportation ring to return to the questgiver Haleh. When used, the spell cast is called "Haleh back", likely a reference to Gwen Stefani's song Hollaback Girl
The Prodigy
The Firelands daily quest Rage Against the Flames has an NPC shouting "Elementals must die" The quest revolves around killing "invaders", this is likely a reference to their song "Invaders Must Die".
Insane Clown Posse (ICP)
The daily quest in Tol Barad Peninsula "Magnets, How Do They Work?" is a reference to the ICP song "Miracles" where there is a lyric "Earth, Water, Air, Dirt, Fbomb magnets how do they work?" The song is known for it's bad lyrics and the video was even spoofed on SNL.
The Town-In-A-Box in the Lost Isles starting area may be a reference to a Justin Timberlake SNL take called "Dick in a Box" This is further supported by the quest to open up the town, It's A Town-In-A-Box, which is a play on the chorus of the SNL song.
People
Elisha Cuthbert - famed actress is represented in game as Alicia Cuthbert as a southsea pirate in northern barrens.
Mario Batali - famed Italian American Iron Chef is represented in game as Bario Matalli <Sous Chef> for the cooking award vendor in Stormwind.
Bobby Flay - famed Food Network star and American Iron Chef is represented in game as Robby Flay <Head Chef> for the cooking trainer in Stormwind.
R. Lee Ermey - widely regarded as the no-nonsense hard-ass drill instructor in the critically acclaimed 1987 Stanley Kubrick film "Full Metal Jacket," Ermey is represented in-game as the NPC Lieutenant Emry. He is located on the Twilight Shore of the Twilight Highlands and sports a crew cut while speaking to the player in a manner much like the character Ermey portays.
Gordon Ramsay - Chef Gordon Ramsay can be found in the Steam Pools in Feralas under the name Gordon Tramsay <Head Chef>. When you talk to him he says "Do you have what it takes to stay in my kitchen?" This is a reference to his popular reality TV show, Hells Kitchen.
Television
Avatar, the Last Airbender
The Great Divide that separates the north and south Barrens is a reference to the canyon of the same name in Avatar, the Last Airbender.
CSI: Miami
Upon first meeting Lt Horatio Laine in Westfall, players will see the NPC play out the opening crime scene. In true CSI:Miami tradition the NPC Horatio Laine finishs the scene with the following line: "Looks like they put the horse...", puts on sunglasses, "before the cart."
Buffy The Vampire Slayer
The early given quest in Cataclysm "Once More, With Eeling" probably is a reference to the musical episode of Buffy The Vampire Slayer "Once More, With Feeling".
Dragonball Z
When a certain player reaches 9,000 achievement points, they will get the achievement [It's Over Nine Thousand!]. This is an obvious reference to Vegeta's very famous line which actually was mistranslated from the Japanese dub.
24
Upon completing the quest "The Old Barracks", you get to deliver the quest to an NPC named "Jack Bauden". This is an obvious reference to Jack Bauer, the leading character of the hit-series. Even in the quest description when you deliver the quest, it says: "I'm SI:7 Agent Jack Bauden. This is the longest day of my life.", which is a near-perfect quotation from the series.
Invader Zim
Boss Mida's title, Her Tallness, is a reference to the leaders of the Irken Armada, the Tallest. This was originally planned by her makers on the forums to actually be "Her Tallest", but Blizzard presumably couldn't get the rights.
Spongebob Squarepants
The archaeology trainer in Ironforge's name is Doktor Professor Ironpants. In one episode of the cartoon, the character Patrick addresses himself as Mister Doctor Professor Patrick. Ironpants also has a similar last name to Spongebob.
Lost
When flipping a Mysterious Fortune Card, there is a chance one of them will give you lucky numbers. These lucky numbers are 4, 8, 15, 16, 23, 42, which are the Lost numbers that appear on the hatch and in various other places throughout the show.
You can also find the same numbers on a hatch on a small island in Scholazar Basin. When you hover your mouse over the hatch, (which is a metal door in the ground with a small glass window that seems to be lit up) the famed numbers show up in the tool tip. They are, however, slightly different and actually read one number up from the Lost numbers. (5, 9, 16, 17, 24, 43)
Tengen Toppa Gurren Lagann
Five quests in Felwood are named "Do the Imp-Possible", "See the Invisible", "Touch the Untouchable", "Break the Ubreakable", and "Fight the Power". These quests are all based on lyrics from one of the most prominent songs in the anime.
Star Trek
During the quest [84] Madness, if you speak to the Negotiator you are sent with, he says "Does this red shirt make me look expendable?". This is a reference to the adage that crew members with red uniforms in the original Star Trek series usually died when they visited an alien planet.
Comics
Achewood
The title of the quest [51] I Am the Law and I Am the Lash is part of a line that C. "Roast Beef" Kazenzakis says in the Achewood webcomic dated November 17, 2004.[1]
Marvel Comics
The locations of Yor'sahj the Unsleeping and Warlord Zon'ozz in the first half of Dragon Soul, in the maws of Shu'ma and Go'rath, are a reference to the major Marvel villain Shuma-Gorath.
Books
Lord of the Rings
In Eastern Plaguelands, Gidwin Goldbraids and Tarenar Sunstrike have a contest to see who can kill the most enemies, in which Tarenar is winning by one point. This example of a dwarf and an elf having such a competition is a reference to the Lord of the Rings series of books and movies, in which the rivalry was between Gimli and Legolas. However, in WoW the elf wins the contest, and in LotR the dwarf wins.
Other
Homestar Runner
In Deepholm, Troggzor the Earthinator is a reference to Trogdor the Burninator. One of the quest rewards for killing him is the Earthinating Peasant Leggings, a nod to the line from Trogdor's theme song: "burninating the peasants".
Bed Intruder
In Uldum, when Schnottz's building explodes, one of his bodyguards yells ""Hide your vives! Hide your children! Zhey're Killink everyvone up in he'ah!". This is an obvious reference to the "bed intruder" song on youtube.