Love is in the Air
Duration	February 5th - February 18th, 2012
Highlights	Candy Peddlefeet Gift collections
Other events
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"Love is in the Air" is a seasonal event that takes place around Valentine's Day (around first week of February and lasts about 2 weeks). The first "Love is in the Air" event occurred in 2006, and was repeated each year since. 2010 saw this event significantly changed. See Love is in the Air 2009 for details of the previous version of this event. In 2012, as one of their most romantic gestures (/sarcasm), Blizzard announced some specific customer support policies for this event.

From Battle.net:^[1]

Love and adoration are in the air in the major cities of Azeroth… and in celebration of the occasion, you’re invited to share candy, perfume, and gifts with guards, townsfolk, and other players for special rewards.

However, a strange "love sickness" seems to cloud the hearts of many of Azeroth’s people. Is this widespread incident simply an outbreak of amore? Or will you and your fellow brave adventurers uncover a dark secret behind this plague of passion?

From the old official site:^[2]

Something is in the air in the major cities of Azeroth. Some call it love, and some just call it friendship and admiration. Whichever it is, many guards and townsfolks now spend their days giving and receiving tokens and gifts to other amorous citizens.

The more skeptical, however, are suspicious of the strange "love sickness" clouding the hearts of so many. Will this widespread occurrence be simply taken as a recent outbreak of amore? Or will our brave adventurers find a sinister plot behind the source of this plague of passion? Only time will tell...

Dates

It appears that Blizzard moves the dates of this event to happen around the real-life Valentine's Day on which this event is based. However, the date ranges sometimes vary whereas Valentine's Day is almost always on February 14th. When the event was introduced it lasted for 6 days, but was increased to roughly 2 weeks in 2010.

Items

The Crown Chemical Co. is in town! Items can be purchased from the Lovely Merchant in each major city for  [Love Tokens]. Tokens can be purchased with  [Lovely Charm Bracelets] and are rewarded by several quests. The bracelets are created from ten  [Lovely Charms].

To collect Lovely Charms, players must have the  [Lovely Charm Collector's Kit] in their inventory, which is available from Kwee Q. Peddlefeet. Then go kill mobs and/or players that would grant honor or XP. You need not loot these mobs to gain the Lovely Charm; it will appear in your inventory automatically.

Item	Cost	Note
[Love Token]	1	(from vendor; quests return x5 rate)
[Lovely Rose] x5	5
["Bravado" Cologne] x5	1
["STALWART" Cologne] x5	1
["Wizardry" Cologne] x5	1
["Forever" Perfume] x5	1	Flirt With Disaster
["Enchantress" Perfume] x5	1	Flirt With Disaster
["VICTORY" Perfume] x5	1	Flirt With Disaster
[Bag of Heart Candies]	2	Be Mine!
[Box of Chocolates]	10	Sweet Tooth /  Lonely?
[Handful of Rose Petals] x5	2	Fistful of Love /  Flirt With Disaster
[Love Rocket] x5	5	The Rocket's Pink Glare
[Silver Shafted Arrow] x5	5	Shafted!
[Truesilver Shafted Arrow]	40	Perma-Peddle
[Lovely Dress Box]	20	Lovely Luck Is On Your Side
[Dinner Suit Box]	20
[Romantic Picnic Basket]	10	Lonely?
[Love Fool]	10	I Pitied The Fool
[Swift Lovebird]	270

The Love is in the Air vendors will pay one Love Token for your Lovely Charm Bracelets. The four daily Lovely Charm Bracelet quests reward five Love Tokens per bracelet and reward a card that can be used for a buff.

Quests

There are several daily quests and a quest chain during the holiday.

A Gift for ...

A daily quest from Kwee Q. Peddlefeet offering a gift (a Lovely Charm Bracelet) to the leader of the capital city. Receive 5x [Love Token] and a consumable card that provides a buff to a core stat for an hour.

Sampling

Throw out 10 samples and receive 5x [Love Token]

•  [1-80 Daily] A Cloudlet of Classy Cologne
•  [1-80 Daily] A Perfect Puff of Perfume
•  [1-80 Daily] Bonbon Blitz

Crown Chemical Co. Contraband

1.  [1-80] Uncommon Scents or  [1-80] Uncommon Scents (optional)
2.  [1-80] Something Stinks or  [1-80] Something Stinks
3.  [1-80] Pilfering Perfume or  [1-80] Pilfering Perfume
4.  [1-80] Fireworks At The Gilded Rose or  [1-80] Snivel's Sweetheart
5.  [1-80] Hot On The Trail or  [1-80] Hot On The Trail
6.  [1-80] A Friendly Chat... or  [1-80] A Friendly Chat...
7. Then, a level-appropriate daily quest:
   •  [5-13 Daily] Crushing the Crown or  [5-13 Daily] Crushing the Crown
   •  [14-22 Daily] Crushing the Crown or  [14-22 Daily] Crushing the Crown
   •  [23-31 Daily] Crushing the Crown or  [23-31 Daily] Crushing the Crown
   •  [32-40 Daily] Crushing the Crown or  [32-40 Daily] Crushing the Crown
   •  [41-50 Daily] Crushing the Crown or  [41-50 Daily] Crushing the Crown
   •  [51-60 Daily] Crushing the Crown or  [51-60 Daily] Crushing the Crown
   •  [61-70 Daily] Crushing the Crown or  [61-70 Daily] Crushing the Crown
   •  [71-80 Daily] Crushing the Crown or  [71-80 Daily] Crushing the Crown
   •  [81-85 Daily] Crushing the Crown or  [81-85 Daily] Crushing the Crown
8.  [78-80] Man on the Inside (optional)
9.  [75-80D Daily] You've Been Served
10.  [80] Something is in the Air (and it Ain't Love) or  [80] Something is in the Air (and it Ain't Love)

Event Boss

For 2010, the Love is in the Air event now also features an event boss: Apothecary Hummel

As of 2011, to queue for the dungeon, you can use dungeon finder or talk to the Steamwheedle Shyster in Stormwind City (outside Trade District Auction House) or in Orgrimmar (near Grommash Hold). You will receive a Heart-Shaped Box for completing the daily holiday boss.

The optional quest  [78-80] Man on the Inside leads you to Shadowfang Keep where the Crown Chemical Company set up a base of operations. There you can find a goblin agent who gives you  [75-80D Daily] You've Been Served. When turning that quest in at Apothecary Hummel, he and his two companions will aggro. They are all level 82 (elite) and have about 260k health. When the proper strategy is followed, these should not pose a problem for a well-geared 5-man group.

Bouquet of Roses

During the 2009 event of "Love is in the Air", the [Bouquet of Ebon Roses] was introduced for those characters with access to Northrend.

The [Bouquet of Ebon Roses] showers the character with black rose petals and drops from:

• Prince Keleseth in Utgarde Keep,
• Maiden of Grief in Halls of Stone
• and Prince Taldaram in Ahn'kahet

in both Normal and Heroic modes.

Due to an issue not allowing the Ebon Roses to get the Fistful of Love achievement as intended, there was a hotfix that replaced them with the [Bouquet of Red Roses].^[3]

Achievements

The meta-achievement for Love is in the Air is  [Fool For Love]. It requires the completion of most of the achievements listed in the table below.

	Title	Description	Reward
1	[Be Mine!]	Eat the eight "Bag of Candies" heart candies listed below. [Be Mine!] [I'll follow you all around Azeroth.] [All yours.] [I'm all yours!] [Hot Lips.] [You're Mine!] [You're the best!] [I LOVE YOU]	10
1	[Charming]	Create 12 [Lovely Charm Bracelets].	10
1	[Fistful of Love]	Use a [handful of rose petals] on each of the race / class combinations listed below: : Gnome Warlock : Human Death knight : Night elf Priest : Draenei Paladin : Dwarf Hunter : Tauren Druid : Orc Shaman : Troll Rogue : Undead Warrior : Blood elf Mage : Orc Death knight	10
1	[Flirt With Disaster]	Get completely smashed, put on your best perfume, throw a [handful of rose petals] on  Sraaz/ Jeremiah Payson then /kiss him. You'll regret it in the morning.	10
3	[I Pitied The Fool]	/pity the [Love Fool] in all of the locations specified below: Wintergrasp Battle Ring of Gurubashi Arena Arathi Basin Blacksmith The Culling of Stratholme Naxxramas	10
3	[Lonely?]	Enjoy a [Buttermilk Delight] with someone in Dalaran at their [Romantic Picnic] during the Love is in the Air celebration.	10
1	[Lovely Luck Is On Your Side]*	Open a [Lovely Dress Box] and receive a [Lovely Black Dress].	10
3	[My Love is Like a Red, Red Rose]	Obtain a [Bouquet of Red Roses] or [Bouquet of Ebon Roses] during the Love is in the Air celebration.	10
1	[Nation of Adoration]	Complete the Lovely Charm Bracelet daily quest for each <Horde/Alliance> capital. Horde Faction: A Gift for the Warchief A Gift for the High Chieftain Alliance Faction: A Gift for the High Priestess of Elune A Gift for the Lord of Ironforge A Gift for the Regent Lord of Quel'Thalas A Gift for the Banshee Queen A Gift for the Prophet A Gift for the King of Stormwind	10
1	[Dangerous Love]	Assist the Steamwheedle Cartel in stopping the sinister Crown Chemical Co. plot.	10
1	[Perma-Peddle]*	Obtain a permanent Peddlefeet by procuring a [Truesilver Shafted Arrow].	10
1	[Sweet Tooth]	Sample all of the Love is in the Air candies listed below: [Buttermilk Delight] [Dark Desire] [Sweet Surprise] [Very Berry Cream]	10
1	[Shafted!]	Shoot 10 players with the [Silver Shafted Arrow].	10
1	[The Rocket's Pink Glare]	Shoot off 10 [Love Rockets] in 20 seconds or less.	10
1	[Tough Love]*	Defeat the trio of Crown Chemical Co. apothecaries in Shadowfang Keep.	10

*Not a requirement of the meta-achievement  [Fool For Love]

Videos

Commercial

In 2007, Blizzard created a Burning Crusade commercial that featured the "Love is in the Air" event as well as the new jewelcrafting profession. From the official website, the ad was described as follows:[4] What do you get the blood elf who has everything? This Valentine's Day, make it an epic jewel! Yes, the industrial empires of Azeroth aren't about to let anyone escape the relentless marketing campai- er, bloom of true love associated with this time of year! Take a look at this new commercial but be warned that you may be struck by a sudden impulse to spend all the gold you've saved for your epic mount. References ^ Blizzard Entertainment 2012-02-03. Love Is in the Air. Official World of Warcraft Community site (US).    Blizzard Entertainment 2012-02-03. Love Is in the Air. Official World of Warcraft Community site (EU). ^ Love is in the Air (US) archive page. Web.Archive.org. Archived from the original on 2010-11-07.    Love is in the Air (EU) archive page (En). Web.Archive.org. Archived from the original on 2010-09-25. ^ Bouquet of Red Roses #47 by Kisirani 2009/02/12 03:09:00 AM ^ World of Warcraft Valentine's Day Commercial. Blizzard. Retrieved on 2009-02-18. Patches and hotfixes Patch 4.0.6 (8-Feb-2011): You can now queue for the holiday boss in the dungeon finder. A bug introduced in patch 4.0.3a was fixed so you can now turn in A Gift for the High Chieftain.   Hotfix (2010-09-02): "Any player who has a Lovely Charm Collector's Kit in their bags now has a chance to receive a Lovely Charm when in a group or raid and a group member gets a killing blow as long as they are within a certain range of the kill." Patch 3.3.0 (08-Dec-2009): This event has been reworked.  Patch 1.9.3 (07-Feb-2006): Added.  See also Love is in the Air 2009 - description of this event from 2006-2009. External links Wowhead WoWDB 2012 World of Warcraft Community Site (US) Love Is in the Air by Blizzard Entertainment, Feb 2, 2012 6:00 PM PST        World of Warcraft Community Site (US) Love Is in the Air Customer Support Policy by Nevalistis, Feb 2, 2012 6:15 PM PST World of Warcraft Community Site (EU) Love Is in the Air by Blizzard Entertainment, 03 Feb 2012 02:00 UTC        World of Warcraft Community Site (EU) Love Is in the Air Customer Support Policy by Blizzard Entertainment, 03 Feb 2012 01:55 UTC Wowhead News Love is in the Air (February 5th - 19th) Guide by Ashelia 2012/02/04 8:50 PM WoW Insider The OverAchiever: Guide to Love is in the Air 2012 by Allison Robert Feb 2nd 2012 at 6:00PM Icy Veins Love is in the Air 2012 Guide (patch 4.3) by Damien, on 2012/02/05 at 01:08 UTC 2011 Wowhead News Love is in the Air Guide! (Feb 6 - 20) by Miyari 2011/02/04 at 7:06 PM WoW Insider The OverAchiever: Guide to Love is in the Air 2011 by Allison Robert Feb 5th 2011 at 10:00PM 2010 The Fluid Druid Fool for Love (Love is in the Air) achievement guide by Alaron on 07-02-2010 WoW Insider Love Is In the Air FAQ by Allison Robert Feb 6th 2010 at 2:00PM 2009 Wowhead News Love is in the Air 2009 (Feb 11 - Feb 16) - Quest Guide + Information! by Miyari 2009/02/11 at 11:29 AM Old Web.Archive.org Love is in the Air (US) archive page Web.Archive.org Love is in the Air (EU) archive page (En) v • d • e Events Frequently Elemental Invasions · Gurubashi Arena Booty Run Weekly Battlegrounds holiday · Kalu'ak Fishing Derby · Stranglethorn Fishing Extravaganza · Wanderer's Festival Monthly Darkmoon Faire Annually New Year · Lunar Festival · Love is in the Air · Noblegarden · Children's Week · Midsummer Fire Festival · Pirates' Day · Brewfest · Harvest Festival · Peon Day · Hallow's End · Day of the Dead · Pilgrim's Bounty · Feast of Winter Veil One-Time Gates of Ahn'Qiraj - Ahn'Qiraj War Effort · The Scourge Invasion · Dark Portal Opens · Capture of Sun's Reach · Zombie Infestation (The Scourge Invasion II) · Operation: Gnomeregan · Zalazane's Fall · Elemental Invasion