Ogri'la is a community of Blade's Edge ogres who have transcended their brutish nature — and the domination by the gronn — to achieve enlightenment, aided by the powerful influence of the Apexis Crystals. The ogres are in battle with the forces of the Burning Legion, seeking to claim the Apexis Crystals for themselves, and the black dragonflight. The ogres are aided by the Sha'tari Skyguard and by adventurers who overthrew Gruul the Dragonkiller's sons, ending their control over the ogre clans of Blade's Edge.
The concept of Ogri'la is based on the fictional valley of Shangri-La, which itself is based on the Buddhist myth of Shambhala. This concept seems to go beyond just the similar name, as other ogres mention Ogri'la as a sort of promised land. For example, if you attack and kill the common ogres in Blade's Edge Mountains after becoming king or queen of the ogres, they will say various phrases referencing Ogri'la upon death.