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Robert Bridenbecker is Blizzard's Vice President of Online Technologies. His brother was Bradford C. Bridenbecker, who died of cancer in 2007. After his brother's death, he sent an E-mail to Blizzard to request a character be created in tribute; when word of this reached Chris Metzen, a quest chain was written for Wrath of the Lich King, involving a character named Crusader Bridenbrad.