Who at Blizzard is addicted to apostrophes and how can we help cure this person? I've never seen so many weird uses of apostrophes. Can't you make names of places and characters look exotic without all the apostrophes? How does one even pronounce these names? What is the apostrophe supposed to represent in speech? I'm just kind of getting obsessed with them now and find it a bit stressful. Perhaps it's time for my medications.