Thane Ufrang the Mighty sits in Ufrang's Hall in Icecrown. The thane is patient, with a head for strategy and warfare. He's also shown a penchant for biding his time and not wanting to overplay his hand in the ongoing battle. He sits on his throne while recieving reports from a Jotunheim Warrior kneeling before him, and makes executive orders in response.
Jotunheim Warrior says: Milord, there have been reports of the other thanes preparing their forces for a strike against us. We should move quickly.
Thane Ufrang the Mighty says: Call in all of our favors then. See to it that whatever they're up to, we know of it before it occurs. Then we shall see who strikes first!
Jotunheim Warrior says: My thane, I bear untimely news. Your champion, Bethod, has fallen in the ring at Valhalas. As a vargul, he has been exiled to The Underhalls.
Thane Ufrang the Mighty says: Bethod was a great warrior, but apparently not great enough. Find me a new champion. We cannot afford this dishonor now!