From WoWWiki

Joehunk is the lieutennant of the Whisperwind guild, The Black Company. He is also the author of the WoW UI mod for the Suicide Kings Loot System, which the Black Company invented and has used since they first got into raiding nearly 2 years ago. The loot system is now in use by hundreds of guilds across WoW. The WoW Wiki page for Suicide Kings is here: Suicide_Kings.