Lute (Luis Cestou) is the author of 2 websites related to World of Warcraft. One of the sites consist of WoW Lazy Macros (Site) that have helped thousands people from non-skilled players to the very pros in having some relax time playing with lazy macros in World of Warcraft. He also created an addOn named WoWLazyMacros plugin for MacroBank that be found in Curse (site) or WoWInterface.com. He is releasing a series of videos demonstrating how the macros work for every class and damage spec or tanking on Youtube.
His new project is building a community website for the new Pet Battle System with the upcoming next expansion Mists of Pandaria. This community website WoW Pet Battles (Site) is having a give-away right now to help you build a team with the in-game pets from the Loot Cards and more to come every few weeks.